What is pacing?
Pacing is how you layout elements within an interactive environment, such as a web page, to allow an easy flow of information for the viewer. The idea is to not overwhelm the viewer with lots too much information or too many interactive elements. Otherwise the viewer will just be confused as to where to put their attention. For example if I suddenly gave a bunch of interactive links with no proper layout or relation to each other, it would interrupt the pacing of this post.
True or False: A reader spends more time with a print edition than they do with
an online news presentation.
Apparently, people spend more time reading online news and media than they do with print, despite the stereotypically opinion that web media is just briefly read by people with a quick logon/logoff mentality. (So false)
What are some tools that online designers create in layouts that help readers
remember key information?
In order to keep attention, however, online designers will incorporate many graphical and interactive elements to keep the reader's attention. Q and A forums, graphics, video, "fact" boxes and various Web 2.0 type elements keep people occupied. Print media cannot supply these elements with as much ease or accessibility.
What is the simplicity equation?
In all its simplicity it is:
clear links + identifiable location = happy readers
In other words, keep information and navigation simple. Too many options and people get confused.
What is the first thing someone sees and the most important element of your
site when the viewer first logs on?
The navigation bar is the first thing your viewer will look for and use when they come to your site. It's important that they can clearly understand how to get to where they want and to use the nav bar to get there.
This is much more important than spending too much time creating a dorky rabbit themed title graphic.
answers according to: 'Online Design Basics’
A reading from Downman, Scott (2008) Edit: A Guide to Layout, Design and Publication,
Oxford Press: Sydney
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