Granted - I mainly just went to supermarkets. There might be some hip alternative biscuit store somewhere, where hipsters buy their biscuits in all sorts of interesting shaped boxes. I figured I may as well stick to the classic box shape.
So I bought a few variants of the "box" shape, ate the biscuits and then looked at the boxes:
This was the box for "Arnott's Premier Choc Chip Cookies - Australia's Best Tasting". The box has the chocolate colour covered, so we know what flavour we're in for. Plus it has a smooth scripted font and a creamy colour behind the photo which all adds to this sense of the chocolate experience.
The back of the box was also creamy and had more scripted text talking about how great these biscuits are. The box itself was quite big on the market shelf, which implies that there would be lots of biscuits inside (there were less than I thought).
This shortbread box I bought because it was a longer thinner box. That was pretty much the only reason. It has a cheap look (but it was still pretty expensive). There are about five hundred different fonts competing for attention on the front, which doesn't really work well for the design. It also has just a plain colour gradient with a rather unappealing green tartan stripe across it. I think the problem is that it was trying to look simultaneously Australian and Scottish.
On the plus side the shortbread did taste pretty good (except there was only about 5 pieces in there - I mean, you'd have to buy two boxes just to take the photo on the box's cover).
This cracker box seemed like a good choice to me. It had a slightly more classy look to it, mainly due to its use of black. Even though it also has a lot of different fonts on the front, they aren't all competing, like on the shortbread. The gold and yellow coloured stripes are also more subtle. I also like the fact that a smaller box like this has more "I'll just grab those off the shelf on my way to the carrots" supermarket appeal than a big ol' box like the choc chip.
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